Question 1

What's a CRO Sprint and why is it the 4th channel-tier program?

Accepted Answer

CRO = conversion rate optimization. The Sprint is a 14-day engagement that audits your store's conversion funnel end-to-end, ships 25 prioritized fixes, runs 3 A/B tests, and includes 2 hours of dev time to actually apply the fixes. It's the 4th channel-tier program in the Grow stack alongside paid ads, email & SMS, and store build — the channel that compounds returns from all the other channels by lifting the conversion rate every visitor sees.

Question 2

How is this different from the Hero Page Conversion Audit ($397)?

Accepted Answer

The Hero Page Audit is a diagnostic — Loom walkthrough + written report on one page, no implementation. The CRO Sprint Pro is a full engagement covering your whole funnel — homepage, PDP, cart, checkout — with implementation included. Buy the audit if you want a second-opinion read on a specific page; buy the Sprint if you want measurable conversion lift across the store.

Question 3

What does the 14-day timeline look like?

Accepted Answer

Days 1-3: kickoff + read-only access + full funnel audit (25 action items prioritized by revenue impact). Days 4-10: implementation — fixes applied, A/B tests built and launched, heatmap installed, checkout optimized, app stack audited. Days 11-14: results review, A/B test monitoring, full documentation handed over. You own the test plan, the heatmap account, the documentation — everything.

Question 4

Do I need to give you write access to my Shopify store?

Accepted Answer

Yes — staff access with theme + checkout permissions for the implementation phase. We don't need access to billing, customers, or finance. Read-only first for the audit phase if you prefer; write access only kicks in once you approve the prioritized action list.

Question 5

How much conversion lift can I expect?

Accepted Answer

Depends on your starting baseline. Stores converting under 1% typically see 30-60% relative lift (e.g., 0.8% → 1.2%); stores already at 2%+ typically see 10-20% lift. We don't promise a specific number on this product — the First $10K Sprint is the SKU with an outcome guarantee, not this one. What we promise is 25 fixes shipped and 3 A/B tests running.

Question 6

Can I bundle the CRO Sprint with paid ads or email & SMS programs?

Accepted Answer

Yes — the 4 channel-tier programs run in parallel cleanly. The most common stack is paid ads driving traffic + CRO Sprint lifting the conversion rate of that traffic + email & SMS capturing the repeat-purchase tail. Click the program cards on /grow/ to see all tiers; we'll kick them off in the order your team's bandwidth allows.

Question 7

What if I don't have enough traffic for A/B tests to be statistically significant?

Accepted Answer

Tell us at intake. If your traffic baseline is under 1,000 sessions/week, we'll skip the A/B tests and reinvest those days into more direct fixes (an extra 5-10 action items shipped instead of 3 tests). Same scope, same price — the work just shifts toward what produces signal at your traffic level.

Stop guessing what to test — get a 14-day CRO Sprint with 25 fixes shipped and 3 A/B tests live.

Simple 3-Step Process

Audit your funnel (days 1-3)

Ship the fixes (days 4-10)

Review + handover (days 11-14)

Everything You Need

The CRO channel of the productized stack

Fixes applied, not just recommended

14-day Sprint, not a 6-month retainer

Detailed Breakdown

What You Will Receive

Full + Implementation analysis

25 action items + Fixes applied

3 A/B tests setup + run

Heatmap setup

Checkout optimization

App stack audit

2 hours dev time for fixes

Common Questions

Start With CRO Sprint Custom Today

Why we built this sprint

Bundle this with the Audit Trinity